In this conversation, we'll explore how European founders and builders often underestimate the transformative power of storytelling. While American entrepreneurs excel at painting ambitious visions of the future—generating infectious optimism that attracts talent and capital—European counterparts frequently shy away from this approach.We'll discuss with Pia why simply adopting American-style narratives (MEGA, European Dream, European Dynamism) isn't the answer. Instead, Europe needs to discover its authentic voice and develop compelling visions that reflect its unique values and strengths.